UK department store chain Debenhams has launched a trial using size 16 mannequins in its shop windows.

The company, which currently uses size 10 models for garment displays, said the majority of women in the UK are a size 14 or 16.

Signage next to the mannequins will ask customers 'I’m a size 16, do you want to see more of me?', a statement said.

Debenhams stocks up to size 26 in its women's wear department, and 42% of its sales come from size 14 and 16 garments.

Debenhams head of creative, Mark Stevens, said: "We are proud to offer a broad and varied choice for women of all ages, shapes and sizes in store.

"So we thought we should reflect this in our window displays. If it’s popular with customers we would love to roll it out."