Powers will lead the omni-channel organisation at Deckers

Powers will lead the omni-channel organisation at Deckers

Ugg boot business Deckers Brands has promoted omni-channel chief Dave Powers to the role of president.

In his new role, Powers will lead the omni-channel organisation, as well as each of the brand teams.

He has overseen the evolution of the company’s global direct to consumer channel including the build out of its leading edge omni-channel capabilities. Since joining Deckers in 2012 as president of direct to consumer, Powers has held several senior positions with increasing responsibilities.

Prior to joining Deckers, he was VP of global direct to consumer and licensed retail at Converse and also held senior leadership roles at Timberland and Gap.

CEO Angel Martinez, said: “Dave has been instrumental in the growth and transformation of our business over the past few years. His work developing our omni-channel model has dramatically enhanced how consumers engage with our brands across retail, e-commerce and wholesale. I’m confident that further aligning our brand portfolio and consumer centric market strategy under Dave’s leadership will move us closer to achieving our global vision for the company.”