dELiA*s Corp. (Nasdaq: news), a leading multichannel retailer to teenage girls and young women, today announced the opening of a new retail store at the Mayfair Mall in Wauwatosa, Wisconsin. The store is the Company's forty-third dELiA*s store. Andrea Weiss, President of dELiA*s, commented, "We are excited to open this new dELiA*s store in such a top tier location, particularly as the Mayfair Mall represents our retail entry into the Milwaukee market. We are on track to complete our 2001 store expansion schedule with two additional openings later this year."