Activewear and lifestyle apparel maker Delta Apparel is expanding its digital print business with the opening of its first 'On Demand DC', a solution for retailers and brands to grow their business utilising an integrated, on-demand fulfillment model.

The move sees Delta Apparel's DTG2Go business open its ninth digital print and fulfilment centre, integrated within fashion retailer Hot Topic's Nashville, Tennessee distribution centre. 

The On-Demand DC will allow Hot Topic to provide a seamless consumer experience with reduced shipping costs, as on-demand, digitally printed apparel is merged with inventoried products for shipment to the end consumer. It also opens the door for further utilisation of digital print for store-level replenishments and immediate out-of-stock fulfilment, DTG2Go says.

The two firms have teamed with Kornit Digital on the move with the firm bringing the most advanced digital print quality, techniques and applications to the retail market.

Deborah Merrill, president of the Delta Group, says: "We believe the DTG2Go 'On-Demand DC,' utilising our cutting-edge technology and service platform, will revolutionise the retail industry during a time when change is needed the most."

The digital solution provides retailers immediate access to utilise DTG2Go's broad network of print and fulfilment facilities, while offering the scalability to integrate digital fulfillment within the retailer's own distribution facility. 

The company anticipates accelerated growth in its DTG2Go on-demand, digital print services. To support the expected demand, DTG2Go is further increasing its fleet of digital equipment with the purchase of five Kornit Atlas printers. This purchase, combined with the eight Atlas machines just recently installed, increases daily printing capacity by over 25%. The new digital printers will be operational to support the upcoming holiday season.

In addition, DTG2Go expects to make further capital investments in digital print equipment throughout fiscal year 2021 to support its growth initiatives.