Delta Apparel to sell The Game subsidiary brand

Delta Apparel to sell The Game subsidiary brand

US clothing company Delta Apparel has announced its subsidiary brand, To The Game, has entered into a letter of intent to sell its The Game brand to David Peyser Sportswear, the owner of MV Sport. 

The transaction for the estimated US$25m revenue business is expected to be completed within the next several weeks, providing the non-binding letter meets customary conditions which have not been disclosed. 

Delta Apparel chairman and CEO Robert W Humphreys is pleased with the agreement and notes other businesses operating within To The Game are not being impacted by the sale of the collegiate part of the business.

He added: "The sale of The Game will allow us to focus on other areas of our business that are more strategic to our long-term goals.”

The transaction comes three weeks after Delta Apparel reported a net loss in the first quarter and lower sales.