7 For All Mankind, a division of Israeli apparel major Delta Galil Industries, has named British fashion designer Simon James Spurr as global creative director, effective immediately.

Spurr, who operates his eponymous brand Simon Spurr, has more than 20 years of experience in the industry under leading brands including Yves Saint Laurent, Calvin Klein, Ralph Lauren, and Tommy Hilfiger. His first collection for 7 For All Mankind will launch in Spring 2020 as the brand celebrates its 20th anniversary. He joins the company from Eidos, where he served as creative director. 

In his new role, Spurr will be based in Los Angeles and will lead the global teams with a new vision for product that bridges 7 For All Mankind's heritage as a premium denim brand with a new, modern approach.

"Simon also has a strong, directional perspective on how we can modernise the brand and position it for accelerated growth while sustaining our legacy as a premium denim brand," says Tim Baxter, Delta Galil Premium Brands CEO.