Lucy Activewear, the retailer owned by lifestyle apparel firm VF Corporation, has selected the Demandware eCommerce Platform to enhance its online shopping offer.

Since its website was re-launched in 2004, the Lucy brand's online business has more than doubled. It now expects to launch an enhanced site near the end of 2008.

"Our ecommerce site is a key sales channel for the Lucy brand, as approximately 50% of our in-store customers also visit us online," said Rebecca Taubman, director of ecommerce for Lucy.

"In fact, many of our customers come into the store with printouts of outfits that are showcased on the site," she added.