Wrangler aims to strengthen sustainability through its supply chain

Wrangler aims to strengthen sustainability through its supply chain

Denim brand Wrangler has joined The Sustainability Consortium (TSC) in a bid to strengthen sustainability throughout its supply chain and the wider apparel industry.

The Sustainability Consortium is working to improve the sustainability of consumer products and their supply chains by developing tools and strategies to address environmental, social, and economic issues. Its more than 100 members include Wal-Mart Stores, Hanes, Marks & Spencer and Disney.

"TSC has a proven approach for identifying the sustainability impacts most relevant to an industry sector like clothing, footwear and textiles (CFT)," said Roian Atwood, director of sustainability for Wrangler. "From there, the consortium's key performance metrics (KPI) are an effective way of developing core competencies in the relevant tiers of the supply chain."

Wrangler, which owns the majority of its manufacturing and invests in environmental and social improvements, says joining TSC will help the brand "encourage our suppliers to do the same". 

Owned by apparel giant VF Corp, Wrangler says this will be the first industry membership distinct to the brand.