Spanish fashion brand Desigual has partnered with enterprise blockchain group Finboot to integrate its Marco Track & Trace application within its import and export process to improve transparency and build resiliency in its supply chain.

Once an initial purchase order is made by Desigual to a supplier, there are numerous logistical milestones to meet ahead of the goods arriving at the retailer's distribution centre. These include the negotiation of a lead time for each product line in the purchase order with tier one suppliers and the organisation of transport for the finished goods via freight forwarders.

One of the biggest challenges Desigual faces when managing this process is the lack of visibility from start to finish. If delays arise, which they often do, the company has previously been unable to determine where the issue originated within the supply chain. It is even more difficult for Desigual to take preventive measures before an issue or delay occurs, since there isn't an effective mechanism in place that can flag these in advance.

With Finboot's unique Marco Track & Trace solution, Desigual is able to trace the entire process, from purchase order to arrival at the distribution centre, on a near real-time basis as the blockchain technology enables all stakeholder interactions to be registered in a secure, shared environment. Gathering this data in a visible and transparent way is not only key to accountability but, more importantly, it also gives Desigual far greater insight into its import and export process, thereby building a more resilient, verifiable supply chain.

Javier Fernández, technology innovation leader at Desigual, said: "Having transparent, resilient supply chains is of paramount importance to us as we look to both increase our operational efficiency and gain greater insight into our production processes. By using Finboot's blockchain solution Marco, we are ensuring that we remain at the forefront of digitalisation, which gives us a competitive edge over brands that continue to rely on analogue, inefficient systems. This supply chain transparency will enhance our brand value and benefit all of Desigual's stakeholders."