Destination Maternity Corp will expand into the Mexican market next year through a franchise agreement with El Puerto de Liverpool, the country's largest department store retailer.

Under the multi-year deal, Destination Maternity will introduce its Motherhood Maternity, A Pea in the Pod, and namesake brand in the country, with the first stores expected to open in spring.

The branded-products will initially be sold through shop-in-shops in Liverpool department stores across Mexico, with plans to open freestanding Destination Maternity stores later in 2014.

"International expansion is an important part of our long-term strategy to expand our business and to further strengthen our market position as the world's leading maternity apparel retailer," said Destination Maternity CEO Ed Krell.

El Puerto de Liverpool operates 101 stores in Mexico, under the Liverpool, Fabricas de Francia, and Liverpool Duty Free brands.

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Destination Maternity Corporation Expands International Reach With Mexican Franchise

PHILADELPHIANov. 20, 2013 /PRNewswire/ -- Destination Maternity Corporation (NASDAQ: DEST), the world's leading maternity apparel retailer, today announced its planned expansion into Mexico through an international franchise agreement with El Puerto de Liverpool, S.A.B. de C.V., the largest department store company in Mexico. Through this franchise relationship, Destination Maternity Corporation will introduce its Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity® brands into Mexico, with the first franchise locations expected to open in Spring 2014.  Destination Maternity brands will initially be sold through shop-in-shops inLiverpool department stores throughout Mexico, with plans to open freestanding Destination Maternity stores in Mexico later in 2014 and beyond.

El Puerto de Liverpool operates 101 stores in Mexico, under three different brand names: Liverpool, Fabricas de Francia, and Liverpool Duty Free. Under this multi-year franchise agreement, Destination Maternity has granted to El Puerto de Liverpool the right to operate branded retail locations and market merchandise under the Company's Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in Mexico. El Puerto de Liverpool will be the distributor of maternity and nursing apparel merchandise inMexico from Destination Maternity and suppliers designated by Destination Maternity.  

Ed Krell, Chief Executive Officer of Destination Maternity Corporation, commented, "We are excited to announce our expansion intoMexico with a market-leading retailer like Liverpool who can help us bring the Destination Maternity experience, from our great fashion to our high level of service, to expecting moms throughout Mexico.  Working closely with Liverpool, we look forward to serving moms-to-be in Mexico like no other maternity apparel retailer can.  International expansion is an important part of our long-term strategy to expand our business and to further strengthen our market position as the world's leading maternity apparel retailer."

El Puerto de Liverpool Chief Executive Officer Jorge A. Salgado said, "We are very pleased to be able to introduce the Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands to Mexico and to be able to offer our customers the best assortment of maternity wear at price points that accommodate any budget.  Destination Maternity's reputation for leading the industry in both fashion and innovation makes the Company an ideal resource and collaborator for us as we enter the maternity and nursing apparel space."

About Destination Maternity Corporation

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel.  In the United States and Canada, as of September 30, 2013, Destination Maternity operates 1,907 retail locations, including 596 stores, predominantly under the tradenames Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and 1,311 leased department locations, and sells on the web through its DestinationMaternity.com and brand-specific websites.  Destination Maternity also distributes its Oh Baby by Motherhood® collection through a licensed arrangement at Kohl's® stores throughout the United States and on Kohls.com.  In addition, Destination Maternity has store franchise and product supply relationships in India, the Middle EastSouth Korea and Mexico.  As of September 30, 2013, Destination Maternity has 143 international franchised locations, including 123 shop-in-shop locations and 20 Destination Maternity branded stores.

About El Puerto de Liverpool, S.A.B. de C.V.

 

El Puerto de Liverpool, S.A.B. de C.V. is the largest full-scale department store Company in Mexico, with 101 units in operation, under three different brand names: Liverpool, Fabricas de Francia, and Liverpool Duty Free. The Company has more than 1.4 million square meters of sales floor and is present in 57 cities throughout the Mexican Republic. Liverpool's real estate operations are supported by 21 shopping malls in 14 different Mexican cities, in which Liverpool has more than 375 thousand square meters of gross leasing space. Liverpool is the third largest credit card issuer in Mexico, with more than 3.4 million cards. With more than 40 store fronts in several shopping malls, Liverpool also represents several specialty retail firms in Mexico including GAP, Banana Republic and Aeropostale®.

Original source: http://www.prnewswire.com/news-releases/destination-maternity-corporation-expands-international-reach-with-mexican-franchise-232721721.html