In a deft move to consolidate its market share in the lucrative Apparel Exporters' segment, DHL Worldwide Express has signed a three year contract with the Confederation of Indian Apparel Exporters(CIAE), an industry trade body.

CIAE has about 2000 members, and has a more modern image than the Clothing Manufacturers' Association, which is the traditional, umbrella organisation of clothing manufacturers, including manufacturer-exporters.

CIAE and DHL will identify and resolve issues affecting apparel export, including regulatory issues around the world. The tie-up will also institute awards recognising garment exporters.

"DHL is an acknowledged leader in the e-fulfillment area", says CIAE president Goyal, "and the important step for CIAE is to promote apparel exports through e-commerce using new web-enabled technologies".

The DHL product, "Fashion First", will provide a 48 hour door-to-door service with a specified standard of packing, documentation (including specially formatted Airway Bills) to satisfy the Indian customs, and late pick-ups.

DHL operates in 228 countries, has a fleet of 260 aircraft, and has a 40 per cent market share of international express traffic as measured by the Air Cargo Management Group. It has won many awards and citations, notably "Best Express Service" for fourteen years running at the Asian Freight Industry Awards. DHL Worldwide Express consists of DHL Airways Inc, which services USA, and DHL International Ltd.

By Navroz Havewala