Design house Donna Karan International is to launch an e-commerce site in conjunction with eFashion Solutions.

The site will offer a selection of apparel and accessories representative of seasonal themes of the DKNY line but aimed at the online customer.

eFashion Solutions will manage all of DKNY.com's e-commerce operations, including website design, digital photography, direct marketing to consumers, online retail sales, payments and shipments for the brand.

DKNY president Mary Wang said: "We are looking forward to expanding the DKNY business through DKNY.com."

CEO of eFashion Solutions, Edward Foy Jr, said: "DKNY will learn more about their customers through our data intelligence. There are a lot of people who want to purchase DKNY products but are not living or working near a brick-and-mortar retail location that carries DKNY."

Donna Karan designs, markets and distributes collections of women's and men's apparel, sportswear, accessories and shoes under the Donna Karan and DKNY brand names.

eFashion Solutions employs more than 150 retail, design and fashion specialists.