US retailer Urban Outfitters is shaking up its management as Trish Donnelly prepares to step down as CEO of its namesake brand at the end of the month to pursue a new career opportunity.

Following Donelly's departure on 31 January, Free People boss Sheila Harrington will become CEO for both Urban Outfitters Group and Free People Group. 

In addition, Gabrielle Conforti, currently the chief merchandising officer for the Urban Outfitters brand, has been promoted to president, Urban Outfitters North America, while Emma Wisden will continue as managing director, Urban Outfitters Europe, and will lead the Urban Outfitters brand wholesale business. Both Conforti and Wisden will report to Harrington.

"We thank Trish for her seven years of dedicated service to the company. During her tenure, she built a strong, talented team and the Urban brand grew revenues by over 10%," said Richard Hayne, CEO of Urban Outfitters, Inc. 

The news comes as the company has reported an 8.4% decline in total company net sales for the two months ended 31 December over the same period last year.