Dr Scholl, the "foot-friendly" shoe brand owned by Caleres, is making a foray into sustainability with the launch of three sneakers that will be made using eco-conscious materials.

The brand says it is making a "deliberate choice to invest" in creating shoes with a lower environmental impact.

The Howe and Herzog shoes are entirely made using sustainably sourced materials, using a rice husk in the outsole to reduce the use of synthetic rubber, which is made of petroleum; a midsole with an algae-based EVA, and fabric made using 80% recycled bottles. The leather is repurposed and chrome-free, and all the linings are 100% cotton, which is decomposable, unlike polyester. 

Earlier this year, Dr Scholl launched Mvstermind, which features a  knit fabric and lining made from 80% recycled bottles and an algae-based insole and midsole.

"We understand that sustainability is a journey, not an end destination," says Jay Schmidt, division president of Caleres Brand Portfolio. "From materials to packaging to our processes, we're committed to sustainability at all levels and have continued goals for the future."