The new Oren boots from Dr Scholls are aimed at active consumers

The new Oren boots from Dr Scholl's are aimed at active consumers

Comfort footwear brand Dr Scholl's Shoes has opened its first retail stores as part of efforts to expand its business.  

The three new stores are in Las Vegas, Ellenton in Florida, and San Marcos in Texas. They sell men's and women's sandals, casuals, boots and sport shoes, as well as a special section dedicated to the slip resistant Dr Scholl's Work Shoes.

The stores also offer an assortment of foot care products, including massaging gel insoles  and socks, and feature a Dr Scholl's Custom Fit Orthotic Center to identify the correct orthotic inserts.

"Opening these stores provides us with a great opportunity to bring the Dr Scholl's Shoes brand directly to consumers," said Keith Duplain, senior vice president and general manager.

This autumn also sees the introduction of styles designed for active consumers. Dr Scholl's footwear is designed and marketed by Brown Shoe Company under license from MSD Consumer Care, a subsidiary of Merck & Co.