Apparel giant Nautica Enterprises Inc on Tuesday named its new president of Earl Jean Inc as Bonnie Takhar.

Ms Takhar, who most recently served as managing director of Earl Jean Europe, will be based in Los Angeles with responsibility for the worldwide men’s and women’s Earl Jean business.

Ms Takhar, who replaces Joe Krafka, said: "I am thrilled to be expanding my role at Earl Jean Inc having been at the company since its early stages, I have seen the brand grow at a very quick pace.

"This is an exciting time for the Earl Jean brand as there are a number of opportunities in the marketplace that will enable us to realise the brand's full potential."