Neel Gagan, the Indian silk fashions store, has launched its e-commerce site.It features off-the-rack and custom-made exotic Indian silk fashions with a touch of Western convenience.

"Our goal is to provide high-quality apparel by blending the fabrics, embroideries, luxury and elegance of the Eastern tradition with the everyday comfort, style and ease of Western fashion," says Neelima Gogumalla, president of Neel Gagan. visitors can choose from a wide selection of men's, women's, children's, plus-sized and special occasion ethnic silk fashions from the exclusive Neel Gagan collection. Customers may also express their individuality by creating their own styles with the site's "Design it Yourself" feature. All Neel Gagan products are made in India, and the site regularly features the visionary creations of emerging hip ethnic silk designers. specializes in creating extravagant wedding garments for discerning bridal parties. Wedding attire can be as simple or as elaborate as a customer chooses, and because Neel Gagan offers custom-made clothing, they can match an entire wedding party's outfits to one color swatch.

The company's unique selection of plus-sized silk apparel and customers' ability to create their own fashions in plus sizes are especially popular. "We have made a point of including designers who can provide us with high-end pure silk outfits in plus sizes," Gogumalla says. Neel Gagan can tailor garments to petite customers' specifications as well.

About Neel Gagan
Established in 1996 as a full-service fashion catalog, Neel Gagan is the premiere source for custom-made, ethnic and non-traditional pure silk garments for women, men and children. The company will soon include ethnic fashions from Pakistan, the Middle East, the Far East and Africa with the signature Neel Gagan blend of East and West. Those wishing to learn more about the company or to place an order should visit Retailers interested in carrying Neel Gagan fashions should direct e-mail inquiries to