Women's fashion chain East has upgraded its multi-channel business system to implement improvements to its critical path, reporting, product management and allocation and replenishment processes.

The Prologic CIMS V7.7 system will initially be used to improve critical path management following the retailer's recent growth and expansion.

"We are currently using Excel spreadsheets, with in excess of 1,000 rows for individual garments and 100 columns for various pieces of information such as sizes, purchase order details and measurements," explains Angus Stewart, IT manager at East.

"These spreadsheets are accessed almost constantly by our merchandising, buying, garment technicians and design teams.

"Needless to say with spreadsheets, there are potential duplications, deletions and inaccuracies, risking huge administrative problems.

"As we launch a new collection every two weeks, an unusually fast business model, we cannot afford stock to be late into the warehouse or to our stores."

The new CIMS system will also allow East to roll out improved allocation and replenishment processes, which will be completed by the end of this month.

In October, the retailer begins a longer term project to review reporting processes throughout the business.

East operates almost 80 stores and concessions across the UK and in August opened its first stores in India - two in New Delhi and one each in Mumbai and Bangalore.