Eddie Bauer, the leading US manufacturer of men's, women's and children's clothing, accessories and home furnishings, is upgrading bulky down outerwear with PrimaLoft - The Down Alternative.

PrimaLoft not only makes winter apparel waterproof, windproof, and breathable, but also lightweight, an Eddie Bauer representative said.

"Maximising warmth and performance without compromising style is easy," said Lori Twomey, general merchandise manager for Eddie Bauer. "Fashion and function must go hand in hand. Classic Eddie Bauer designs have been given a twist with the addition of the hi-tech microfibre insulation, PrimaLoft."