William End has been named as the chairman of the board of directors of Eddie Bauer Holdings Inc, the corporation to be established as the new parent company of bankrupt Eddie Bauer when it emerges from Chapter 11 reorganisation. 

End previously served as chairman and chief executive of Cornerstone Brands Inc.

Eddie Bauer, which filed for bankruptcy in March 2003 when it was called Spiegel Inc, has also named eight other people to its new board of directors.

The1920-established company operates more than 400 stores across the US and Canada.