The digital transformation of the clothing industry could be set for a boost with the acquisition of 3D design and prototyping software firm Optitex by digital printing specialist Electronics For Imaging.

Privately-held Optitex develops 3D design tools used by retailers, brands and manufacturers to improve time-to-market, cost and efficiency, in addition to expanding their design, sales and marketing cababilities.

Optitex improves 3D simulation and sampling tool

On completion of the US$52.8m deal, Optitex, which has offices in the US, Italy, India, Hong Kong and Israel, will be integrated into EFI's productivity software business unit. 

"We are thrilled to add the Optitex team and its fast-growing base of industry-leading customers to the EFI family," says Gabriel Matsliach, senior vice president and general manager of EFI Productivity Software. "Optitex technology, combined with EFI Reggiani digital printers, will expand our textile ecosystem and help our customers set new standards for time-to-market, on-demand manufacturing, cost efficiency and automation in the textile industry."

Optitex CEO Asaf Landau will become EFI Optitex's general manager. He says: "EFI's global presence, holistic solution approach, strong professional services abilities, and growing portfolio of innovative textile industry-specific products will be of great benefit to the leading companies we serve worldwide in the fashion, automotive, aerospace and technical textiles industries. I am truly enthusiastic about what is to come for these industries in the years ahead."

Speaking to just-style last year, Landau explained how 3D tools are re-writing the rules on sampling and pattern making to the creation of 3D digital catalogues.

Where next for 3D design and prototyping?

California-based EFI acquired Italian inkjet printer specialist Reggiani Macchine last year in a deal aimed at giving it  an edge in the fast-growing digital textile printing space.

EFI acquisition adds digital textile printing