7thOnline Inc, the web-based provider of merchandising technology and services to the retail industry, has appointed of Elissa Bromer to the newly created position of president of global sales.

The apointment follows news that 7thOnline secured $5 million in institutional financing and will concentrate heavily on its sales and marketing strategy. In her new position, Ms Bromer will direct all aspects of sales including strategic planning, budget management, target market selection and penetration, direct interaction with customers and partners, and sales force infrastructure.

Prior to joining 7thOnline, Ms Bromer spent the past eight years as president of major manufacturing firms, including Liz Claiborne Collection and Andrea Jovine Sportswear.