Clothing and lingerie retailer Etam has acquired French firms Jessica and MG Boutique who run six stores under the Secrets Dessous women's underwear brand.

The company said the acquisition is part of a strategy to expand its store network under the Etam Lingerie and Undiz brands and strengthen its leadership position in women's lingerie in France.

Etam Lingerie has a total of 558 stores, of which 279 are located in France.

Undiz, which was set up by Etam at the end of last year, currently has five outlets, situated at shopping centre sites and a further five openings are planned for this year.

Undiz specialises in women's and men's underwear targeting the 15-25 age bracket.       

Two Secrets Dessous stores will be transformed into Undiz outlets with the remaining ones being integrated to Etam Lingerie.

By Stuart Todd.