European women's wear, lingerie and accessories retailer Etam Groupe has partnered with First Insight to better understand its customer base and make more accurate buying decisions. 

US-based First Insight gathers real-time consumer data and applies predictive analytic models to create actionable insights that can be used by brands to help design, select, price and market the most profitable new products for improved sales, margins and inventory turnover. 

"First Insight should help us to make more accurate buying decisions by identifying poor performing lingerie and ready-to-wear products that we should avoid," says Marie Schott, brand CEO of Etam. "We aim to incorporate the voice of the customer into our decision-making process and we expect to make more accurate decisions on which products consumers will flock to, which to avoid, and lower the risk on those items that did not perform well."

Other apparel clients of First Insight include David's Bridal, Dick's Sporting Goods and Caleres.

"We believe that listening to customers is a key factor in delivering fashion-forward products that consumers want to purchase," says Greg Petro, CEO of First Insight. "From product selection to marketing efforts and pricing strategies, our solutions enable retailers and brands to truly understand their customers."