Everlast Worldwide, manufacturer, marketer and licensor of sporting goods and apparel, announced that the company has retained Impact Sports and Perello & Company, who will work together to develop new business opportunities for Everlast.

Under the terms of the agreement, Impact Sports and Perello & Company will advise Everlast in the field of sports marketing and develop new revenue-generating ventures through business partnerships, co-marketing, co-branding and other new endeavors on behalf of Everlast. Such ventures potentially include the development of new sponsorship opportunities, targeted sports licensing activities as well as expanding the Everlast team of endorsers.

George Q Horowitz, chairman and CEO of Everlast Worldwide Inc, said: "Impact Sports and Perello & Company both have a deep understanding of the business of sports and have worked on behalf of some of the world's most prestigious sports organisations, star athletes and major corporations.

"This partnership provides an effective platform for Everlast to launch new marketing efforts that will generate revenue for our company and add value to our already strong brand."