Sporting goods and apparel company Everlast Worldwide has signed a new licensing deal for the Scandinavian market.

The deal, with new licensee Contrast APS, will introduce a series of Everlast-branded products to Denmark, Norway, Sweden and Finland.

Denmark-based Contrast will develop and sell Everlast sports bags, duffels, backpacks, sleeping bags, bed linens, beach towels, beanbag chairs and back-to-school stationary items in the Scandinavian countries.

George Horowitz, Everlast chairman and chief executive officer, said: "Our licensing program is truly becoming global in scope, with deals signed during the past quarter for South Korea, Mexico, South Africa, Spain, Portugal and the Canary Islands.

"We will continue to seek strong licensing companies that will reflect the Everlast standard of quality in new markets and product categories."

Contrast managing directo Ernst Holme said: "While we believe that the largest selling items in this new licensing venture will be the sports bags, the breadth of new products will help Everlast increase its exposure to all sports enthusiasts."

Everlast manufactures, markets and licenses sporting goods and apparel products under the Everlast brand name.