Athletic apparel maker Everlast Worldwide Inc has entered into a licensing agreement with Belts Inc to launch Everlast-branded belts and leather wallets in the United States.

The new line will be launched to sporting goods retailers, department stores and mid-tier chains in the fourth quarter of fiscal 2004.

According to Everlast CEO George Horowitz, the expansion into belts and wallets would complement the companies existing apparel, footwear and jewellery lines.

"Through such efforts, the Everlast brand will be prominently displayed through the numerous products that bear its name and will also allow retailers to unify the many departments of their stores under the Everlast brand," he said.

"With the addition of belts and wallets to the Everlast collection, incremental and lasting impressions of Everlast will stay with consumers throughout the year."

Belts Inc is based in Miami, Florida.