Sporting goods maker Everlast Worldwide Inc is to serve as exclusive supplier of boxing equipment, active wear, and athletic shoes for a new NBC television series.

'The Contender,' which is due on screens this autumn, is a reality show about the lives of 16 boxers. 

The deal has been signed with Contender Partners LLC, formed by show producers Mark Burnett Productions and DreamWorks LLC, and athletic retailer Foot Locker.

As part of the agreement, Everlast will be the series' exclusive supplier of equipment, active wear, T-shirts and shoes.

In addition, Everlast will unveil a "Contender" hang-tag branding campaign for a line of Everlast sports apparel, shoes and equipment which will be sold exclusively in Foot Locker stores and available this October.