Everything But Water, the largest specialty swimwear and resortwear retailer in the US, has invested in a new software solution to help give a seamless omnichannel shopping experience.

Orlando-based Everything But Water is deploying Manhattan Active Omni from Manhattan Associates to manage transactions and facilitate store fulfillment operations across its full network of over 100 retail locations across the country.

The solution fuses order management and store fulfilment applications with point of sale and clienteling applications on a single platform.

It will provide Everything But Water store associates with a 360-degree view of customer information and access to the company's full network of inventory so they can provide personalised 'buy anywhere, ship anywhere' service.

Randall Blumenthal, chairman and CEO of Everything But Water, says the platform "will allow us to expand our service offerings in a scalable manner and ultimately to deliver superior customer engagement time and time again through our stores and in e-commerce."                                 

The tool taps into demands from today's consumers for a unified experience across multiple retail touchpoints – in brick-and-mortar stores, online and at contact centres.

As a cloud-native offering, Manhattan Active Omni is able to scale to meet the retailer's future growth needs.

The implementation follows Everything But Water's recent purchase of Manhattan Scale to address its warehouse management needs and fully automate its distribution centre.