FDB, Denmark's largest retailer, is to launch a line of fashion babywear under the auspices of former Carli Gry desigher, Elsie Reinholtz. The line will be targeted at the 0-3 years age group, a sector which is estimated to cover around 270,000 children. FDB hopes that Ms Reinholtz will be able to double the group's clothes sales: "We have lost market share in babywear. People thought our products were too basic and therefore bought their clothes elsewhere," said Kenneth Wulff, FDB's clothes buyer.