Intimate apparel maker Triumph International (Japan) Ltd on Tuesday announced it has developed a fragranced bra which it claims will help women who smoke to give up.

A tiny, hidden capsule sited near the cleavage will release fragrances such as lavender and jasmine, smells its makers say will lower the wearer's desire for a cigarette.

But the new bra is unlikely ever to be sold in shops as it has been developed for to mark this weekend's general election in which the issue of smoking is a key topic.