A new range of golf inspired sportswear incorporating a special fabric treatment that imparts pure cotton with high performance attributes is being launched by Ashworth Inc in November. And the company says it has already achieved $1 million in pre-book sales to date.

EZ-TECH fabrics will initially be used on selected garments in the Ashworth Collection. They combine the comfort and breathability of 100 per cent cotton with the performance demands (lightweight, moisture wicking and ease of care) of today's action sports fabrications.

This new fabric treatment enables the garment to resist shrinking, pilling, fading and wrinkles while remaining breathable, and also maintains a very soft hand throughout the life of the garment the company explains.