Supporting its ambitious plans for the coming years, Faith Shoes has selected the MicroStrategy Business Intelligence Platform to track its key business parameters to ensure rapid response to customer needs.

Faith Shoes, one of UK's largest manufacturers and retailers of women's shoes, will deploy the MicroStrategy 7 platform to provide users at its 330 outlets with sophisticated sales performance and inventory analysis capabilities.

The decision to invest in the new software was driven by the company's need to enhance its sales and inventory tracking processes and improve its overall business operations to better react to market trends.

Explained Lionel Stock, head of finance at Faith Shoes: "We need to have quick and accurate insight into sales trends and supply chain efficiency to rapidly modify pricing and promotion strategies."

"As competition gets more aggressive, retail organisations like Faith Shoes need to work harder to generate revenues," said Bob Skeens, country manager of MicroStrategy UK. "For retailers, this means it is necessary to collect large volumes of data to analyse trends and performance, making efficient management of the enterprise more challenging than ever before."

In the future, Faith Shoes plans to extend the MicroStrategy deployment to analyse its supply chain processes as well as customer behaviour.