Sportswear multinationals Nike and Reebok are launching a fierce campaign against fake clothing in Mexico that is currently depriving them of around 35 per cent of total market sales, South American Business Information reported. The companies plan to open up Mexican production lines and aim to sell directly rather than through intermediaries. The companies hope say these moves will lead to 40 per cent price cuts (thanks to a removal of the 35 per cent customs duty on imports) as a beneficial side-effect for the consumer.