Discount chain Family Dollar Stores has named Mike Kvitko as its senior vice president - softlines, with main responsibility for apparel merchandising.

Kvitko's retail experience includes 11 years with Target, where his last position was senior vice president, merchandising.

"We continue to focus on making our stores a more compelling place to shop and on delivering better returns on investment to our shareholders," said Howard Levine, chairman and chief executive.

"With more than twenty years of softlines experience, Mike has demonstrated strong expertise in product selection, merchandise presentation, vendor management and inventory productivity. Under Mike's leadership, we intend to better meet our customers' apparel needs while driving better returns from one of our largest financial assets - inventory."