BroadVision (Nasdaq:BVSN), a leader in personalized e-business applications, announced that fashion500.com, Inc has selected BroadVision to power its worldwide e-commerce offering for the luxury lifestyle product and service industries, manufacturers and consumers.

"Rather than try to synchronize myriad solutions from a host of different vendors, we went with BroadVision to attain best-of-breed quality across the board," said Dr Jeff Nimeroff, chief technology officer, fashion500.com. "By choosing BroadVision, we come away with a complete and scalable e-commerce solution, well-integrated with meaningful partnerships. BroadVision gave us great options, and we chose an integrated approach that allows us to benefit from BroadVision e-commerce applications and from the technology of its top-tier partners as well."

With BroadVision applications, fashion500.com takes advantage of subtle personalization, optimizing BroadVision solutions proactively to enable cross-selling and up-selling of merchandise by displaying content targeted to user profiles and purchase history. Using BroadVision applications, fashion500.com has created a network of independent stand-alone Web sites for its roster of supported exclusive members including Barry Kieselstein-Cord, Betsey Johnson, Carmen Marc Valvo, Fernando Sanchez, Iceberg, Oscar by Oscar de la Renta and Philosophy by Alberta Ferretti. The Web sites feature extranets where members can update content, make inventory modifications, and change the look and feel of their personal sites. The flexible BroadVision foundation allows fashion500.com members to add innovative new services in real-time as they continue to learn about user preferences and needs -- a crucial factor in staying ahead of the competition.

In addition to the flagship online visibility for designers on their own stand-alone sites, fashion500.com will also provide a pure-play aggregated online environment, branded www.fashion500.com. This site, also powered by BroadVision e-commerce applications, will allow consumers to browse and purchase from an extensive assortment of luxury branded goods manufacturers in areas including apparel, accessories, fashion jewelry and footwear. The company has long-term plans to expand the site to include an exclusive e-marketplace for one-to-one merchandising and procurement functions, providing an opportunity for the retail trade to transact directly online with fashion500.com members. The combined value of stand-alone sites, an aggregated online e-commerce environment and an e-marketplace presence -- all built on BroadVision's foundation -- will allow branded goods manufacturers to maintain control over every facet of their image, content and merchandise.

"We're pleased that fashion500.com has selected BroadVision to enhance customer satisfaction through innovations in personalization," said Sandra Vaughan, vice president of marketing, BroadVision, Inc. "fashion500.com chose BroadVision technology for its wide range of e-commerce applications and plan to use BroadVision to enable e-commerce capabilities and for related functionality, including accounting systems, payment systems, and supply chain management."

About fashion500.com

fashion500.com, Inc, founded in 1999, is an end-to-end e-commerce solution provider targeting the worldwide upscale and luxury goods industries. The company's strategy is to provide upscale and luxury branded goods manufacturers with a comprehensive e-commerce solution that has significant advantages compared to the alternative of building an entire e-commerce platform internally at each individual company. This solution provides clients with a single destination for all of their online needs including e-commerce strategic consulting; Web site development and operation; creative and digital photography services; e-commerce payment systems; a sophisticated call center service; supply chain management systems; warehousing, fulfillment and distribution; data mining; and accounting and business analysis systems. These services are provided on the company's scalable platform and multi-faceted Web site network. Clients benefit from the fashion500.com solution by enjoying faster time to market, incremental revenue from the increased markup derived from regular-price online retail sales compared to third-party wholesale sales, reduced technical and integration risks, lower total costs, and elimination of capital investments.

About BroadVision

BroadVision, Inc (Nasdaq:BVSN; Neuer Markt:BDN) is a leader in personalized e-business applications. BroadVision's comprehensive suite of integrated applications is built for delivery via the Web and wireless devices. Companies using BroadVision's proven applications get to market quickly, launching innovative e-commerce, self-service and enterprise information sites. These sites enable personalized interactions and transactions with customers, partners, suppliers and employees. BroadVision One-To-One applications power innovative business-to-consumer sites and business-to-business exchanges for the world's top companies in financial services, telecommunications, retail and travel. BroadVision applications are available in more than 120 countries worldwide. Headquartered in Redwood City, Calif., USA, the company can be reached at 650/261-5100 or at www.broadvision.com.

BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision, Inc in the United States and other countries. Other names herein may be the property of their respective owners.