Leading specialty retailer of women's apparel, Ann Taylor, has chosen EasyAsk's e-commerce platform for integrated online search, navigation, merchandising and analytics.

The Massachusetts-based access software provider said customers visiting the website of the operator of more than 600 stores will now be able to located merchandise more quickly and efficiently.

"EasyAsk will play a key role in helping Ann Taylor deliver a smarter online store - one that dynamically responds to our customers' needs and interests," Ann Taylor said.

"We're also looking forward to leveraging EasyAsk's technology so that it complements our more traditional marketing channels.

"For example, with EasyAsk's merchandising dashboard, our merchandising managers can easily link the concepts we promote in our stores and direct mail campaigns - such as professional suits - with tangible items.

"Customers can then search on concepts, rather than on individual products, for a more sophisticated and holistic shopping experience."