• Not-profit sustainability organisation, Cradle to Cradle Products Innovation Institute has unveiled a new resource centre.
  • Launched under its Fashion Positive initiative the Innovators Hub aims to accelerate circular fashion and simplify the material innovation process.
  • It was created with funding from the H&M Foundation and provides one-stop access to critical resources for material innovators.

A new resource centre has been unveiled to accelerate circular fashion and simplify the material innovation process by addressing the "three biggest challenges" faced by material innovators in fashion - education and know-how, technical assistance, and funding opportunities.

Launched by not-profit sustainability organisation, Cradle to Cradle Products Innovation Institute under its Fashion Positive initiative – which is creating a collective of "positive" materials such as yarns, dyes, fabrics, zippers, trims, finishing – the Innovators Hub is a resource centre for the growing circular fashion movement.

Created with funding from the non-profit H&M Foundation, the facility provides one-stop access to critical resources for material innovators working to drive circular materials development – through the innovation of safer, healthier materials developed in accordance with the principles of the Cradle to Cradle Certified product standard.

"At a time when resource scarcity and growing global population make positive change ever more urgent, the rapid innovation of safer, healthier materials offers one of the fastest routes to achieving a circular economy. The Fashion Positive Innovation Hub aims to accelerate this process for the fashion industry," says Lewis Perkins, president of the Cradle to Cradle Products Innovation Institute.

"Until now, creating safe, healthy circular materials that also meet designers' requirements for performance, quality and aesthetics has been a notoriously challenging process," says Annie Gullingsrud, director – textiles and apparel sector for the Cradle to Cradle Products Innovation Institute. "The Fashion Positive Innovators Hub has been designed to simplify the material innovation process by addressing the three biggest challenges currently faced by material innovators in fashion: education and know-how, technical assistance, and funding opportunities." 

The Fashion Positive Innovators Hub offers:

  • Circular economy know-how, including a library of videos and interactive tools demonstrating how to apply the principles of the Cradle to Cradle Certified product standard to fashion.
  • Chemical and material screening using the Cradle to Cradle Products Innovation Institute MaterialWise tool, which allows users to screen for known hazards with free access to the Cradle to Cradle Certified v3 banned list and v4 restricted substances list, as well as the Zero Discharge of Hazardous Chemicals (ZDHC) manufacturing restricted substances list v1.1.
  • Access to investors, accelerators, brands and manufacturers via the Fashion Positive network, created to connect material innovators with the resources and support necessary to bring high-potential material innovation projects to scale. 

"The momentum for a better future for fashion is growing quickly," adds Erik Bang, innovation lead at H&M Foundation. "Finding ways to improve the health, safety and recyclability of materials already in production, as well as innovate new materials made for the circular economy, will transform the fashion industry from the designer's drawing board to the supply chain and consumer. This ultimately benefits the global environment, people and communities.

"We are excited to support the Fashion Positive Innovators Hub to help material innovators understand and use Cradle to Cradle methodology to create and scale circular fashion for a growing world population."  

Earlier this year, Fashion Positive launched a set of online resources to help designers, brands and suppliers create materials that meet the highest standards for sustainability and social responsibility.

Fashion Positive launches digital tool for circular fashion