Belk, Inc, a leading department store retailer in the southeastern United States, has chosen, the provider of e-fulfillment infrastructure, to support it's e-commerce strategy.

"Belk has a long history and a strong brand image. We don't want to be just another ''. has the right capabilities and infrastructure to extend our brand online," said Jay Carothers, president of Belk's e-commerce division.

Belk is leveraging the latest, most advanced service technologies through, Carothers said.

"Because our brand is built around customer service, we need an e-fulfillment provider with the most advanced customer-focused capabilities. offers us a leading-edge customer response center where the associates truly become integrated with our brand," Carothers said. "Through, we will be able to offer the latest technologies, including online chat, to our online shoppers."

As an online wedding registry will be one of the first e-commerce initiatives for, associates will be specially trained to handle wedding-specific procedures. For example, Customer Response associates will be trained as wedding experts and E-tail Distribution associates will handle personalized gift-wrapping and gift cards. In addition, IT professionals will integrate the existing Belk wedding registry with the e-fulfillment systems to display inventory levels in real-time.

"IT capability was a big concern for us," said Roddy Kerr, Belk's executive vice president of management information systems and chief information officer. " provides the IT expertise to successfully integrate our legacy systems and wedding registry systems with the front and backend e-fulfillment systems. The result will be a seamless environment for our highly-valued customers."

"We understand the importance of customer satisfaction for and the Belk brand," said Dennis Spina, CEO of "That's why we have invested in the most advanced infrastructure and brand-specific associate training -- all to ensure our clients grow their businesses online."

About Belk

Charlotte, N.C.-based Belk, Inc, operates 206 department stores in 13 Southeastern and Mid-Atlantic states. Belk stores sell top brands of fashion apparel, shoes and accessories for women, men and children, as well as cosmetics, home furnishings, house wares, gifts and other types of quality merchandise. Founded in 1888, it is the nation's largest privately owned department store company.

About is the industry's leading provider of e-fulfillment infrastructure to e-commerce companies, including retailers, pure play virtual stores and manufacturers. The company's services include information technology integration, e-fulfillment strategy development, e-tail distribution, customer response services and e-tail business support, all of which are designed to support brand management and end-customer care.'s clients include, among other market leaders,,, and Investors in include Silver Lake Partners and The Barksdale Group, both of Menlo Park, California. Established in 1999 in Columbus, Ohio, is on the Web at