A seasonal dip saw fashion sales at UK retailers slip 2.1% in September, despite two strong weeks in the middle of the month, according to figures released today (7 October).

The BDO High Street Sales Tracker showed overall like-for-like high street sales were up 0.6%. Non-fashion sales rose 3.7%, with all areas apart from outdoor goods performing well.

September's figures compare with a 0.3% year-on-year decline in UK fashion sales in August.

Don Williams, national head of retail and wholesale at the accountancy and business advisory firm, said tough conditions were continuing to polarise the high street.

"The brands doing well are stealing market share from their rivals. September saw a game of nerve being played, with bolder retailers driving footfall and conversion imaginatively rather than resorting solely to price led promotion," he said. "High profile events like London Fashion Week also helped create demand for fashion in the middle of the month."

Williams added that although consumers are still feeling the pinch, they are less worried about losing their jobs - helping to encourage spending.

"Against this backdrop of confidence, those retailers who continue to innovate, whether in product, promotion, service or operational efficiencies whilst adding a touch theatre needed to get people across the threshold (either online or in the real world) are going to be successful," he noted.