The widely anticipated public launch of fashion and luxury retail website has been announced.

The site features an international roster of today's hottest designers and claims to "combine the selection and convenience of e- commerce with the personal attention of boutique shopping, through a variety of value-added amenities, including soon-to-be-available personal shoppers."

Collections represented on the site include labels such as Betsey Johnson, Philosophy di Alberta Ferretti, Kieselstein-Cord and Fernando Sanchez. Categories available include: evening, trend, classic, casual, intimates, accessories, and jewelry.

Each of the 16 designers maintains an exclusive agreement with fashion500. Under this agreement, these designers are represented in no other solely-online shopping forum; in addition, builds and maintains these designers' individual independent e-commerce websites, and executes warehouse order fulfillment and back office administration for them. These independent sites will be launched in the coming weeks.

Ease And Elegance was built with the idea that e-commerce must be client-driven in order to succeed. The site lets each user tailor the shopping experience to his or her specific needs, with navigation that is easy-to-use, and detailed digital photography with zoom, examine and rotate functionality.

Michael Bereck, chairman and CEO of, said: "Visitors have several options as to how they can explore the site: they can shop by categories, as in specialty stores, in areas such as men's, women's, jewelry and accessories; or they can visit individual shop-in-shops for each of the designers we feature. Soon, visitors will be able to take advantage of our sophisticated search technology, and our editorial staff's expertise, by browsing looks they've put together from each season's most promising collections. We will also be adding numerous other exciting features as we move forward, as well as the collections of several other top designers."

The Most Exclusive Collections
In order to join fashion500's roster, designers must maintain a presence at such preeminent luxury retailers as Saks Fifth Avenue, Nieman-Marcus or Bergdorf-Goodman specialty stores.

The designers whose collections are currently represented on the site include: Burma Bibas, Barry Bricken, Temple St. Clair-Carr, Betsey Johnson, Kieselstein-Cord, Alexandra Lind, Manfredi, Mary McFadden, Kevin O'Brien, Philosophy di Alberta Ferretti, Angel Sanchez, Fernando Sanchez, Vicky Tiel, To Boot New York, Carmen Marc Valvo, White + Warren.

Founded in 1998, aims to be a leader in the worldwide branded, upscale and luxury goods industries, providing end-to-end business-to-business and business-to-consumer e-commerce solutions. To date, the company has focused on apparel, accessories and fashion jewelry, but is also in the process of expanding its focus to include beauty, designer home collections and other branded, upscale and luxury lifestyle product and service industries. The company has recently registered the domain name and is in discussions to produce a fashion lifestyle TV show and other content related to its website.