Russian fast fashion brand Limé has invested in a new Product Lifecycle Management (PLM) solution to help power its growth strategy.

The company has selected the Centric Fashion PLM solution – a move that also sees it become Centric Software's first customer in Russia.

Limé offers on-trend garments at affordable prices. It has 80 retail stores across Russia, with plans to expand further in the region as well as internationally.

CEO Dmitriy Khokhlov says the company decided to implement a PLM solution to provide a foundation for its ambitious growth strategy by streamlining information access and communication across the organisation.

"We have invested in a lot of cutting-edge IT infrastructure and business intelligence tools for planning, but with all departments using different IT tools we suffered from a lack of transparency, out of date information, slow data handling and poor communication with our suppliers."

He adds the new PLM "will provide us with a central platform to orchestrate product-related information in order to increase the speed of product development, improve cooperative work across internal teams and enhance collaboration with suppliers. To expand in a fast and sustainable way, a modern PLM solution is crucial in order to get everyone on the same page."

The software will be used by both Limé's internal teams and external suppliers.

"We will be able to provide our customers with more trendy garments, faster and at a better price point and level of quality. By improving Limé's offer to our customers and fulfilling their expectations, we will drive our growth strategy. 

"Not only will we have happy customers, but we'll have happier employees as well, through streamlining our operations and making their lives easier!"