Sales of adults' 'fast fashion' clothing have grown an astonishing 11 per cent in an otherwise subdued retail market according to the latest industry figures.

Total clothing sales were up just 2 per cent in the latest season, illustrating how impressive the fast fashion growth is, according to FashionTrak, a division of market information specialist TNS, says. 

Double-digit growth for fast fashion has been sustained across both men's wear and women's wear over the last two years, far out-performing the clothing and footwear market as a whole.  

The fast fashion market is primarily driven by the under-25s, who account for a third of all expenditure in this sector, with 90 per cent of their sales going to the high street.

Interestingly, fast fashion is increasingly appealing to a more mature market as the discounters and supermarkets broaden the availability of low-cost, high fashion to outlets visited by this age group.

Fiona Bell, business director of TNS FashionTrak, said: "Across the market, one-third of all clothing and footwear is sold at a markdown price. 

"However, fast fashion is flying off the shelf at opening prices, reducing the pressure on retailers to discount in order to shift stock.  

"Only 19 per cent of fast fashion is being discounted and in fact, prices are now rising in this sector against a backdrop of falling prices elsewhere."

The findings are based on TNS FashionTrak 24 week ending data to 06 March 2005 vs the same period last year. Fast Fashion refers to sales of adult's outerwear.