Fastener specialist Prym Group has named Brian Moore as CEO of Prym Fashion Worldwide, effective immediately.

Moore will also serve as the managing director of Prym Fashion Asia and Americas, and will be based in the company's offices in Hong Kong.

In his role, Moore will help grow US market penetration, expand Prym Fashion's geographic footprint and will lead the development of new fastener solutions.

A provider of fashionable fastening systems and accessories for the apparel and textile industry, Prym Fashion's products can be found in activewear, jeans, men's and women's wear, work apparel, baby and kids clothing, technical textiles and luxury leather items.

"Brian's extensive background in textiles and apparel will be a strong asset as Prym Fashion develops and introduces new, innovative fastener solutions that address consumer trends and preferences," said Dr Ansgar Nonn, CEO of Prym Group. "His knowledge and experience in the US and Asian markets will help further develop our relationships with apparel brands and manufacturers throughout the global supply chain, and we look forward to his leadership and contributions."

Moore has over 25 years of sales and marketing experience with US yarn maker Unifi and Scovill Fasteners, and has spent the past 17 years leading global businesses while being based in Hong Kong. 

"The opportunity to join a company with such a rich history of success is very compelling to me, and I look forward to introducing new products and fastener solutions to the US market," said Moore. "At Prym, the focus is on the entire value chain of our customers, and I have great respect for their longstanding commitment to quality, innovation and service."