A survey of more than 1,000 supply chain leaders has found that while faster and more accurate fulfilment is a top business priority moving forward, many companies are still hampered by relying on spreadsheets and legacy systems.

According to the survey, 30% of respondents identified the need to respond to customer mandates for unique fulfilment as a key issue for the future. This requires access to the right supply chain information when and where you need it, and the ability to derive quick insights from Big Data.

The joint survey by Logility, the provider of collaborative supply chain optimisation and advanced retail planning solutions, and APICS, the association for supply chain management, aimed to uncover the priorities and challenges companies face as they embrace advanced analytics, Big Data and machine learning.

Among the findings:

  • 36% identify the opportunity to optimise their inventory to balance supply and demand as a top driver for their analytics initiative;
  • 30% highlighted the need to respond to customer mandates for faster, more accurate and unique fulfilment as a top business priority moving forward;
  • 28% see the ability to blend data from multiple systems for complete supply chain visibility as a key benefit of an advanced analytics initiative;
  • 19% of respondents say they want to leverage machine learning to improve their company's forecast accuracy.

"Organisations can quickly become overwhelmed by the vast amount of data today's enterprise systems, connected devices and social networks create," says Allan Dow, president, Logility.