Federated Direct, the direct-to-customer subsidiary of Federated Department Stores, Inc, today announced the relaunch of its bloomingdales.com website. The completely redesigned site offers customers fashion tips and editorial content from Bloomingdale's fashion experts, as well as a fresh array of designer boutiques and concept shops. New shopping tools make it easier than ever to browse merchandise and access information about in-store and online events, the company said in a statement.