UK apparel brand Fenchurch has appointed Jean-Charles Parot, country manager France, having previously served this market directly from London.

He joins the company from Nike France where he was in charge of key accounts.

Parot's appointment marks the start of a real strategy for Fenchurch in France, where its merchandise is currently marketed from around 100 multi-brand outlets and also from the Printemps group's Citadium store in Paris, dedicated to urban wear.