F&F has cut the number of physical samples that need to be produced

F&F has cut the number of physical samples that need to be produced

Tesco's F&F clothing brand has improved the fit of its garments globally after implementing Lectra's 3D virtual prototyping solution.

The brand, which sources from more than 27 countries and retails in 23 countries, rolled out Lectra's virtual prototyping solutions 18 months ago to better control fit and quality across styles and suppliers. To coincide with this, F&F brought pattern making in-house.

As a result, F&F's speed to market has been improved as the number of physical samples that need to be produced has been cut down. Size grading across F&F's entire offer is now automatic and accurate, it says, boosting both quality and customer loyalty.

Previously, suppliers created patterns based on a size chart and the resulting patterns and garments were open to interpretation.

"Lectra allowed us to adapt the fit of the product in virtual reality across the whole size range," said F&F technical director Alan Wragg. "We were the only retailer in the UK to get the summer range fitting the modern child as opposed to the child of 1955."