Sports brand Fila has appointed Stefano di Martino to the role of chief product and marketing officer, effective immediately.

di Martino most recently served as the company's managing director for the EMEA region.

Steve Wynne, CEO of Sport Brands International and Fila, said: "We have worked to build on our Italian heritage to make it synonymous with design and quality craftsmanship.

"This renewed dedication to our true identity is the core of all future platforms. Over the past year, Stefano di Martino has played a critical role in driving that vision in the European region where our brand platform must not only resonate, but actually originate.

Now we have entrusted him with the global charge to continue to escalate our growth in an "extremely competitive marketplace."

di Martino will continue to be based in Milan, Italy where Fila's regional headquarters are located. He will also continue in his current leadership role in the EMEA region.