Athletic apparel and footwear group Sport Brands International (SBI) has named Tracey Nelson as global leader of licensing for Fila.

Nelson, the former vice-president of corporate marketing for Echo Design Group and corporate licensing leader for Nine West Group, is the latest in a series of new appointments at Fila.

In her new role, Nelson will supervise and coordinate the brand's licensing programs, as well as developing strategic marketing and product initiatives for core business categories.

SBI Europe president Bob Galvin said Nelson, who will be based in Fila's US and Italian offices, brought "impressive credentials" to her new role.

"With her strong licensing experience and solid relationships, we look forward to her efforts having a significant impact on Fila's licensing business," he said.

Fila, a leading manufacturer of sporting footwear and apparel, was acquired by SBI in June this year.